What’s More Effective, SEO or SEM?

What’s More Effective, SEO or SEM?

A question we often get asked by our clients is now that I have a website built, what is the best way to get traffic so I can start generating leads? There are a couple avenues to this question and we’re going to cover two online marketing options. Paid Search...
What is SEO – A Simple Introduction

What is SEO – A Simple Introduction

SEO stands for Search Engine Optimization, it used to refer solely to the act of optimizing your meta tags, image alt tags, keywords and inbound links to gain higher rank within search engines. Today some people say SEO is dead. I would contend that SEO isn’t dead,...